Sheppertones EDM
An electronic direct mailer (EDM) for a band to promote their latest EP being available on iTunes.
I designed this to keep it in-line with the band’s website, so fans could easily recognise it. It was coded to display correctly in all the major email clients and to be readable in the preview pane.
This campaign achieved an amazing 39.88% open rate and 19.64% click-though rate – far above the music industry standard of 13.95% and 2.43% (source: ChimpCharts by MailChimp) .
Services provided:
- Web design & development
- Web hosting
- Email marketing
Client: Sheppertones
Notes: Logo and illustration provided by Sheppertones.
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